Image property of Chute Gerdeman
Fashion retailer Opening Ceremony recently opened their first flagship outside the US in Tokyo’s trendy Shibuya district. The store, an eight-level, 26,000 sq-ft department store, is more like a “mini-mall” of shop-in-shops that celebrate the attitude of each featured brand. This location features designers such as Rodarte, Alexander Wang, and The Row.
Opening Ceremony first opened its doors in New York in 2002. The concept applies the mission statement of the modern day Olympic Games–to creatively combine sports, business, and global participation–to the world of fashion by featuring well-known designers, up-and-coming labels with vintage goods and flea-market finds, all from different parts of the world. Collaborative design is a major part of their retail philosophy. Opening Ceremony Tokyo joined forces with Tretorn, Sanrio, Betsey Johnson, and actress Chloe Sevigny (to name a few) to create private label products.
