Image via WWD

We Love Kate Spade
We’ve loved the Kate Spade brand for a long time. But, what we’re loving even more is the announcement of a new line, Kate Spade Saturday, targeting a younger demographic and at a lower price point. We’re excited about the news and looking forward to seeing what this means for the in-store environment. Kate Spade New York stores are known for the brand’s signature storytelling style and colorful brand personality, and we’re hoping “Saturday” will bring the same upbeat energy. Stay tuned; you know we’ll be watching.

Date Archive
Happy Thanksgiving!
Happy Thanksgiving

Image property of Chute Gerdeman

We know we’re early, but we just can’t wait for all the food, family, and shopping this weekend has in store for us. Happy Thanksgiving! Have a safe and happy holiday from all of us at Chute Gerdeman.

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Madewell Opening at Easton Town Center

Images property of Chute Gerdeman

Confession. We have a crush. Not on George Clooney or Angelina Jolie or even Justin Bieber for that matter. Our crush is on J.Crew’s sister brand, Madewell. When we heard they had plans to open their first Midwest location in our very own backyard, Easton Town Center, our hearts skipped a beat! A Madewell? Here in COLUMBUS (And before a store in Chicago)?? Color us excited!

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A British Invasion at The Bay

© 2010 Google, Map Data © 2010 Tele Atlas. Inset image property of Chute Gerdeman.

On a recent trip to Toronto, we were reminded time and time again not to miss the recent renovations at the venerable department store The Bay with the addition of “The Room,” a high-end wing dedicated to pure fashion. Little did we know The Room would provide the perfect setting for a British invasion event fit for the Queen herself.

Image property of Chute Gerdeman

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Let’s Give Them Something to Carve About

Image property of Chute Gerdeman

We hold traditions near and dear here at the Icehouse. Come October, in a firm chock full of creative folks, we have just two words for you: Pumpkin + Carving. Bring it on!

This year marks our 6th annual competition and, as befits a trend and visual group, we had a range of clever and topical entries. But how do we focus our creative energy and make the contest a true challenge? By enforcing a strict time limit! Pumpkins may be cleaned out ahead of time, but all carving and decorating must be completed within just 60 minutes. Sounds easy, but trust us, it’s rough. When all is said and done (and carved), we line ‘em up and vote. Here, for your enjoyment, are this year’s finalists.

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Don’t Judge a Vegetable by Its Cover

Inspiration can come from the most unexpected places. Today, we have a watermelon radish brought to us by Director of Brand Strategy and local cooking enthusiast, Joanna. On the outside, the root vegetable looks… well, kind of like a rat. At the sight of it, it derailed productive trains of thought, producing scrunched up, curious faces and several “What’s THAT?” inquiries. The answer? A watermelon radish, of course! While on the outside it may be an ugly duckling, the inside is a glorious core of magenta, radiating from the center to the bright green edge. Hmm, what’s that old saying about judging a book (or a vegetable) by its cover?

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