Image via WWD

We Love Kate Spade
We’ve loved the Kate Spade brand for a long time. But, what we’re loving even more is the announcement of a new line, Kate Spade Saturday, targeting a younger demographic and at a lower price point. We’re excited about the news and looking forward to seeing what this means for the in-store environment. Kate Spade New York stores are known for the brand’s signature storytelling style and colorful brand personality, and we’re hoping “Saturday” will bring the same upbeat energy. Stay tuned; you know we’ll be watching.

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Celebrity Tech Geek Chic

Images via Newsroom.Intel.com

Intel just announced that Will.i.am, esteemed music producer and Black Eyed Peas front man, is joining the company as Director of Creative Innovation. “It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment,” said Deborah Conrad, Intel Vice President and Chief Marketing Officer. The partnership blends entertainment and technology, creating “the ultimate experience.” While the announcement is newsworthy in and of itself, there’s a bigger story here. Remember when Polaroid announced Lady Gaga as Creative Director of Specialty Product last year?

Image via Ladygaga.com. Polaroid logo via Polaroid.com.

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Senate Restaurant: Over-the-Rhine, Cincinnati, OH

© 2011 Google, Map Data © 2011 Google, Sanborn. Inset image property of Chute Gerdeman.

If you’ve spent any length of time in the heart of Cincinnati, you know that the older parts of the city are rich in German culture and beautiful architecture. Over-the-Rhine, one of the oldest neighborhoods, is believed to be the largest, most intact urban historic district in the US with architectural significance on par with New York’s Greenwich Village, Savannah, Georgia, and Charleston, South Carolina. But like many character-rich, historic areas, Over-the-Rhine had fallen on hard times.

Images via Facebook: Over-the-Rhine

Since 2006, millions of dollars have been invested in the neighborhood’s development. New businesses are starting, condos are being built, and general improvements are being added to the area. As a graduate of the University of Cincinnati, when I first heard about the rebuilding and rebranding of Over-the-Rhine, I’ll admit that I had a hard time believing it. It was always the area you avoided. Here in Columbus, we’ve seen a similar project progress before our very eyes with the now-beloved Short North. In the last half of the twentieth century, the Short North went from crime-filled district where squatters occupied the buildings, to chic urban development where rents are high, boutiques are expensive, and restaurants are all-the-rage. Can the gentrification of Over-the-Rhine be as successful? I finally visited the revamped area last month, and am a full believer in the newly defined OTR Gateway.

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CG takes center stage at New York retail design event

It’s been a great to start for Chute Gerdeman in the 2011 retail design awards season. At last night’s Retail Design Institute’s International Store Design Awards in NYC, we took home two store design awards, and our founders, Denny and Elle were inducted into the Retail Design Legion of Honor.

The Legion of Honor recognizes the couple for their lifetime contributions that have influenced and shaped retailing, store design, and the design culture, both here and abroad. As individuals, Denny and Elle have proven themselves to be industry leaders—exceptional, innovative, and influential—over the span of their careers.

Image propery of Chute Gerdeman

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LEEDing the way in 2011

Image via usgbc.org

Long awaited, gladly welcomedthe announcement of LEED for Retail was a highlight of the 2010 Greenbuild International Conference & Expo held in November. LEED for Retail will now make it easier and more affordable for retailers to participate in the LEED program. The announcement culminates a three year effort between the U.S. Green Building Council (USBGC) and nearly 100 national and independent retailers and franchisees who provided valuable feedback to inform the rating system’s development.

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Headed to Retail’s BIG Show

Image property of Chute Gerdeman, Inset images via Mark Steele Photography

Chute Gerdeman will be on the ground in New York taking part in NRF’s annual convention. 2011 marks the 100th anniversary of Retail’s BIG Show—a convention and expo of more than 18,500 engaged retail professionals from 74 countries. Retail’s BIG Show features educational sessions covering the industry’s most relevant and forward-looking topics. Our CG team will be leading sessions, attending events, and seeing the best of the city’s retail throughout the week.

On Tuesday, be sure to attend the “Military Might Meets Brand Right” conference session at 1:00 p.m. Chute Gerdeman’s George Nauman, Principal and Chief Marketing Officer, and Brian Shafley, President and Chief Creative Director, will give attendees a sneak peek behind the gates of highly guarded military installations. CG and Jones Lang LaSalle worked with the nation’s 39th largest retailer, the Army and Air Force Exchange Service, to create a brand new Exchange experience for America’s service men and women and their families. In this session, AAFES representatives will share how they are changing the business to build a life-long emotional connection with a unique customer base, while helping U.S. soldiers and airmen outfit their families’ lifestyle.

Can’t wait until the show? Click here to read more about the Exchange’s new store design.

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