Images via psfk.com, wwd.com , joefresh.com
Editor’s Note: Once in awhile we come across something noteworthy and we we want to share it with our readers. However, due to a variety of reasons (it’s too new to obtain research, it’s in a far-away land that we can’t quite reach, etc.) we don’t quite know what to do about it other than tell you “Hey. This is amazing and you should know about it.” Show & Tell is a collection of those recent things.
1. Weatherproof, one of the nation’s leading value-driven clothing manufacturers in men’s outerwear and sportswear, women’s and children’s apparel, recently added 32 Weatherproof, a more active technological outwear collection designed to help the wearer retain body heat. With this new product line came a new, 2,000 s.f. flagship store in SoHo. The retail space, cleverly called Apartment 32, is designed to look like an urban home complete with a couch, kitchen counter, suspended bicycle, a guitar and other residential touches. “Residents,” as associates are referred to, greet “houseguests” (a.k.a. customers). Houseguests must leave their tech at the door so “people will have to actually to talk to each other,” says Freddie Stollmak, Weatherproof’s president. They can charge their phones while they shop. A weekly event called “date night” will offer shoppers extended hours, with cocktails.
2. Ben Sherman‘s new Toronto store incorporates the same design and technology from its refurbished London flagship location. The front window is devoted to showcasing seasonal goods with an interactive element. Passersby are able to utilize a control panel to spin the items around, robot-style. This technology brings theater to retail even when the store is closed. The design is noteworthy, too. Shirt bars serve as focals and come complete with top notch customer service reps cleverly referred to as “shirtelliers.” See more photos and read more about the design here.
3. Canadian brand Joe Fresh, offering stylish and affordable apparel and accessories to men, women and children, has now opened its first U.S. stores in New York and New Jersey after a successful summer test in the Hamptons. Known in the industry for being a fashion-forward thinker and at the forefront of emerging trends, Joe Miram serves as Creative Director for the brand. He personally oversees the design and development of all Joe Fresh brand collections, delivering accessible of-the-moment style at incredible prices, season-after-season. Check out joefresh.com to see why we think this brand is bringing a fresh concept to the U.S. retail scene.