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We Love Kate Spade
We’ve loved the Kate Spade brand for a long time. But, what we’re loving even more is the announcement of a new line, Kate Spade Saturday, targeting a younger demographic and at a lower price point. We’re excited about the news and looking forward to seeing what this means for the in-store environment. Kate Spade New York stores are known for the brand’s signature storytelling style and colorful brand personality, and we’re hoping “Saturday” will bring the same upbeat energy. Stay tuned; you know we’ll be watching.

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Top 5 Trends from NeoCon 2012

NeoCon is a conference for the design world to explore the most innovative products and resources for commercial industries, from corporate to healthcare to retail. For designers and architects, it’s an opportunity to become educated as well as inspired. As a designer and specialist of materials trends, this is one of the most exciting shows for me to attend. I can’t keep all the great discoveries to myself though, so I’ve compiled the Top Five Trends for you. Read more…

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Taking Flight at Vino Volo

Map data ©2012 Google. Inset image property of Chute Gerdeman.

My fiancé and I planned a trip to Montana for our Memorial Day weekend. Not for sight-seeing, but for a family wedding. The town in which the wedding was held has a population of fewer than 600 people. Needless to say, I was not expecting to come away with any sort of blog-able experience from this trip. I should know by now, never say never because I was wrong! During a layover at Salt Lake City International Airport, we happened upon Vino Volo, a wine bar and ale house. With over two hours to kill, we rolled our luggage to a cozy table in this welcome respite in the middle of typical travel chaos.

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Art Meets Electronics

Image property of Chute Gerdeman

These days, consumer electronics can be considered one of the hottest accessories and owning the newest, high-tech device can definitely be a way to express personal style. You may have even heard the question, “Are you a Mac or a PC?” Despite knowing a gadget’s fashion quotient, I was still surprised when I came across Best Buy’s window displays in downtown Chicago. Typical product and promotional signage was replaced with vignette displays that looked more like fashion stories complete with mannequins and propping.

Image property of Chute Gerdeman

Through a partnership with The Art Institute of Chicago, Best Buy brought their windows to life by tying in the Institute’s current exhibition Roy Lichtenstein: A Retrospective. Lichtenstein’s vibrant pop art set the tone and theme for the bold displays featuring some of Best Buy’s hottest electronics like an HP printer, Kuerig coffee maker, GeoPro and Canon cameras, as well as a complete Samsung entertainment system.

Image property of Chute Gerdeman

With a relatively simple storyline these windows create a powerful “pop” and an unexpected draw for passersby. You can’t help but want to check out what it’s all about.

If you’re in the Chicago area, check out the windows for yourself at 875 North Michigan Avenue. And for more information about the Roy Lichtenstein Retrospective, go to the Chicago Art Institute website.

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New Balance Makes Excellent Happen

© 2010 Google, Map Data © 2010 Google, Sanborn. Inset image property of Chute Gerdeman.

“Let’s Make Excellent Happen!” That’s the theme of New Balance‘s most recent campaign. According to Josh Rowe, NB’s marketing manager, it reflects the brand’s desire to inspire and motivate athletes to achieve their very best. And after visiting the Flatiron New Balance, I was surely inspired!

The experience store celebrates NB’s past, present and future, and highlights the brand’s heritage. Located at the corner of Fifth Ave. and 20th St., the store features a running track and a demonstration area devoted to showcasing the making of running shoes. Balancing old and new elements, the space’s original architectural elements including exposed brick and floor-to-ceiling columns are mixed with modern technology.

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It’s time for a Jubilee!

Image property of Chute Gerdeman

While all around the world, teams are in their final days of training for Summer Olympics (officially the Games of the XXX Olympiad!), Londoners are already celebrating!

All around this crisp and correct city are playful, witty, irreverant and loving tributes to H.R.M., Queen Elizabeth II, who celebrates her 60th year on the throne.

We were lucky enough to be in attendance (not at Buckingham, unfortunately) observing some of the colourful retail displays that captured the singularly English love of their royal family.

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