Just because airline attendants spend all day in the air keeping order and serving travelers, they shouldn’t be required to wear unflattering attire made of unrecognizable materials. Airline brand Virgin America agrees and as a result enlisted Banana Republic to take fashion to new heights. Together the duo created a new co-branded uniform collection described as “utility chic,” taking into account Virgin’s brand attributes: modern, clean and sleek.
Envious of the travel-ready looks? No need to be. Starting this week, in stores nationwide, Banana Republic is debuting a special Fall Collection inspired by travel and style on-the-go. Items available for purchase include aviator sunglasses, a chic tote, a men’s messenger bag and classic trenches for men and women.
We love that Virgin America recognizes that even uniforms play an important role in brand presentation, and we’re delighted that Banana Republic saw an opportunity to bring the same cool, chic designs to the customer level. This partnership passes inspection and is a total upgrade! Check out the video below for an exclusive preview.
What better place to promote the launch of this new collection? The airport of course! Banana Republic “Style Trunks” were displayed at Virgin America gates in the San Francisco International airport to give lucky passengers an upgrade—travel gifts from the two partner brands, as well as select SFO restaurant brands. That’s one piece of luggage certain to not be left unattended.