Image via WWD

We Love Kate Spade
We’ve loved the Kate Spade brand for a long time. But, what we’re loving even more is the announcement of a new line, Kate Spade Saturday, targeting a younger demographic and at a lower price point. We’re excited about the news and looking forward to seeing what this means for the in-store environment. Kate Spade New York stores are known for the brand’s signature storytelling style and colorful brand personality, and we’re hoping “Saturday” will bring the same upbeat energy. Stay tuned; you know we’ll be watching.

Now Boarding! In-Flight Style

Just because airline attendants spend all day in the air keeping order and serving travelers, they shouldn’t be required to wear unflattering attire made of unrecognizable materials. Airline brand Virgin America agrees and as a result enlisted Banana Republic to take fashion to new heights. Together the duo created a new co-branded uniform collection described as “utility chic,” taking into account Virgin’s brand attributes: modern, clean and sleek.

Image via Banana Republic

Envious of the travel-ready looks? No need to be. Starting this week, in stores nationwide, Banana Republic is debuting a special Fall Collection inspired by travel and style on-the-go. Items available for purchase include aviator sunglasses, a chic tote, a men’s messenger bag and classic trenches for men and women.

Image via Banana Republic

We love that Virgin America recognizes that even uniforms play an important role in brand presentation, and we’re delighted that Banana Republic saw an opportunity to bring the same cool, chic designs to the customer level. This partnership passes inspection and is a total upgrade! Check out the video below for an exclusive preview.

What better place to promote the launch of this new collection? The airport of course! Banana Republic “Style Trunks” were displayed at Virgin America gates in the San Francisco International airport to give lucky passengers an upgrade—travel gifts from the two partner brands, as well as select SFO restaurant brands. That’s one piece of luggage certain to not be left unattended.

Image via Virgin America

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