Image via WWD

We Love Kate Spade
We’ve loved the Kate Spade brand for a long time. But, what we’re loving even more is the announcement of a new line, Kate Spade Saturday, targeting a younger demographic and at a lower price point. We’re excited about the news and looking forward to seeing what this means for the in-store environment. Kate Spade New York stores are known for the brand’s signature storytelling style and colorful brand personality, and we’re hoping “Saturday” will bring the same upbeat energy. Stay tuned; you know we’ll be watching.

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Bringing the Bahamas All Together

Images property of Chute Gerdeman

Upon returning from the Bahamas for the BTC Powered by LIME Grand Opening, our team was eager to share the news with the world.

Image property of Chute Gerdeman

At The Mall at Marathon in Nassau, Bahamas, The Bahamas Telecommunications Company unveiled its new flagship on December 6th. Rt. Hon. Hubert A. Ingraham, Prime Minister of The Commonwealth of The Bahamas, was is in attendance. In addition to providing remarks and participating in the ribbon cutting, he flipped the switch on the company’s much-anticipated 4G network. The Prime Minister noted that Nassau is now on par with the most advanced telecommunications networks in the world.

Also in attendance were the spokespeople for the new 4G network, the beloved Bahamian Golden Girls. These Golden Girls are three women who graced their country with the win of an Olympic gold medal in the 4×100 relay in the 2000 Olympics in Sydney. They represent the lightning fast speed and reliability of the new 4G network.

And now a little behind the design…Chute Gerdeman created an experiential retail flagship store design for this burgeoning Bahamian telecommunications brand. The environment reflects the island culture and sensibilities. The customer experience supports how customers uniquely connect with friends and family—bringing the islands together.

Image property of Chute Gerdeman

Bringing the culture into the store, a massive Jukanoo mural was designed by a well-known local artist, Anthony “Big Mo” Morley. He was even on hand to sign the digitally-printed creation.

For more information on the grand opening events, please visit The Freeport News.

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Unveiling this weekend in Toronto

Image via Danier

This weekend, Danier will unveil its newest look at Square One Mall in Toronto! In case you are unfamiliar, Danier is North America’s leading vertically integrated designer, manufacturer and retailer of quality leather apparel and accessories for women and men.

Chute Gerdeman is excited to have partnered with this Canadian retailer to bring a more fashion-focused store design to this beloved brand. Collaborating with Danier, we crafted an in-store experience that customers are sure to love.

Check back for more in the coming weeks. We can’t wait to share this new store experience with you.

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CG takes center stage at New York retail design event

It’s been a great to start for Chute Gerdeman in the 2011 retail design awards season. At last night’s Retail Design Institute’s International Store Design Awards in NYC, we took home two store design awards, and our founders, Denny and Elle were inducted into the Retail Design Legion of Honor.

The Legion of Honor recognizes the couple for their lifetime contributions that have influenced and shaped retailing, store design, and the design culture, both here and abroad. As individuals, Denny and Elle have proven themselves to be industry leaders—exceptional, innovative, and influential—over the span of their careers.

Image propery of Chute Gerdeman

Read more…

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Brand Opening: BX/PX and AAFES Become the Exchange

Image propery of Chute Gerdeman

With the cutting of the ribbon at Tinker Air Force Base today, a brand new Exchange experience begins, as The Army & Air Force Exchange Service (otherwise known as AAFES) unveils an ambitious new brand and store concept.

The new corporate brand will simply be called the Exchange. The new tagline, “You Save, We Give Back,” emphasizes the organization’s competitively low prices and mission to provide annual dividends to the Army’s Morale, Welfare and Recreation and Air Force Services programs. The Exchange gives back to the military community with every transaction and is a gathering place for its shoppers and their families.

With the launch of the new retail concept, military shoppers will enjoy a world-class experience that offers everything they need to outfit themselves and their families’ unique lifestyle. The Exchange needed an update to be their customers’ number one choice in today’s competitive retail marketplace in-store and online. Read more…

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Two Teams, One Shared Store

Photo Credit: Mark Steele Photography Inc.

It’s not every day you get to design a sleek and modern, technology-filled, high-energy store environment for one, let alone two, NFL teams. Partnering with Delaware North Companies, Chute Gerdeman recently developed a state-of-the art retail store at New Meadowlands Stadium, home of both the New York Giants and New York Jets. Read more…

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Jay Highland Talks Pet Retailing

Image property of Chute Gerdeman

Chute Gerdeman’s very own Jay Highland, Director, Brand Communications sat down with VMSD‘s Steve Kaufman to offer his expertise on this month’s sector spotlight: pet stores.

Jay says pet retailers should think of their store as a journey with purposefully placed merchandise areas that create interest and excitement and he offers more ideas on how to accomplish it. Click here for full coverage.

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