Map data ©2012 Google, Sanborn. Inset image property of Chute Gerdeman.
From Lanvin’s illustrative graphic cover to the classic Lady Dior quilted handbag, we’ve seen our fair share of retailers building excitement around soon-to-be open stores with creative, eye-catching shrouds. While there’s something to be said for this buzz-building introduction, some retailers are taking a different approach to generate new store excitement.
The Camper store on New York’s Fifth Avenue is an example of a retailer who believes that a work-in-progress is worth talking about. The footwear brand, based out of Spain, is known for their unique store designs and this location is no different – albeit for a different reason as I soon found out.
Images via designboom.com, dezeen.com
From nature-inspired environments like the Regent Street store in London and their bold, contemporary store in Via Montenapoleone, Milan, to a graphic illustration style in Lyon, France, each store has an individual style, and often a different designer.