Image via WWD

We Love Kate Spade
We’ve loved the Kate Spade brand for a long time. But, what we’re loving even more is the announcement of a new line, Kate Spade Saturday, targeting a younger demographic and at a lower price point. We’re excited about the news and looking forward to seeing what this means for the in-store environment. Kate Spade New York stores are known for the brand’s signature storytelling style and colorful brand personality, and we’re hoping “Saturday” will bring the same upbeat energy. Stay tuned; you know we’ll be watching.

Trendspot-Beervolution_051613
Postcard_Portland_MLP-061713
Materials_BroomChair_091212
Take me to Chute Gerdeman
Trendspot
Postcard
Material Matters
Gerdeblog
Here Comes Saturday

Map Data © 2014 Google, Sanborn. Inset image property of Chute Gerdeman.

On a recent walk through Soho I found myself being pulled towards the bright yellow storefront of Kate Spade Saturday. As a longtime fan of Kate Spade, I was curious what the new brand had to offer so I had to go in and explore. What I found was that Saturday shared a number of qualities with its older sister Kate Spade, but they are still very unique and distinct.

Saturday launched roughly a year ago as a more casual line to the polished and sophisticated look of Kate Spade. The line targets a younger customer who values style and is unique, individual, and expressive. She might love the Kate Spade brand, but isn’t quite ready for the price point or lifestyle.

Image property of Chute Gerdeman

The difference in the two brands is very easy to see in the product—it is still very playful, bold, and colorful but realized in a very different way. The same is very true of its retail stores. Read more…

Print this Post Print this Post  
Share

imogene + willie

Map Data © 2013 Cybercity, Google. Inset image property of Chute Gerdeman.

Traveling to Nashville for the first time, I was expecting cowboy boots and honky tonks, but I was surprised by the city’s well-designed local retailers and restaurants, including imogene + willie. Stereotypes…they will get you nowhere!

imogene + willie is in the 12South neighborhood and, if it weren’t for the large orange plus icon, you might easily walk right by the nondescript building. The structure itself is an old gas station that owners Carrie and Matt converted into their now famous denim shop. Read more…

Print this Post Print this Post  
Share

One for One at the TOMS Flagship

Map Data © 2013 Cybercity, Google. Inset image property of Chute Gerdeman.

Do you ever stumble across something new, get so excited and have the feeling “Wow…this is my new favorite thing ever in life”? I had that feeling this past week while in LA’s Venice neighborhood on the famed Abbot Kinney Blvd. While walking the street of boutiques, cafes and restaurants, my colleagues and I came across the TOMS flagship store. Having never seen a TOMS store before, we jumped at the chance to scope it out. The farther we walked through the space, the more delighted we became. It feels like much more than just a retail store pushing product. It’s an inviting, comfortable community space as well—a community space that was actually being used by the community.

Images property of Chute Gerdeman

Read more…

Print this Post Print this Post  
Share

Do You Know Jack?

© 2010 Google, Map Data © 2010 Google, Sanborn. Inset image property of Chute Gerdeman.

Jack Spade, that is. Jack, the male counterpart to everyone’s retail girl crush, Kate Spade, has a new outpost in Portland, Oregon’s Pearl District. While the brand has been around for about 17 years, Jack Spade retail stores are still few and far between placed in carefully chosen locales. There are currently 13 total stores, 10 of which are on US soil. On a recent trip out west, we happened upon Portland’s store, which opened last August. According to oregonlive.com, the Portland location is the brand’s largest, weighing in at 2,305 sq ft. It’s been a little while since we’ve seen the Jack Spade store in NYC, so we were doubly excited to see him here.

Images property of Chute Gerdeman

Read more…

Print this Post Print this Post  
Share

A Walk In Progress

Map data ©2012 Google, Sanborn. Inset image property of Chute Gerdeman.

From Lanvin’s illustrative graphic cover to the classic Lady Dior quilted handbag, we’ve seen our fair share of retailers building excitement around soon-to-be open stores with creative, eye-catching shrouds. While there’s something to be said for this buzz-building introduction, some retailers are taking a different approach to generate new store excitement.

The Camper store on New York’s Fifth Avenue is an example of a retailer who believes that a work-in-progress is worth talking about. The footwear brand, based out of Spain, is known for their unique store designs and this location is no different – albeit for a different reason as I soon found out.

Images via designboom.com, dezeen.com

From nature-inspired environments like the Regent Street store in London and their bold, contemporary store in Via Montenapoleone, Milan, to a graphic illustration style in Lyon, France, each store has an individual style, and often a different designer.

Read more…

Print this Post Print this Post  
Share

Tiffany & Co. moves into Soho

Map data ©2012 Google, Sanborn. Inset image property of Chute Gerdeman.

New York’s neighborhood south of Houston is always getting new and exciting tenants, but none possibly as recognizable as Tiffany & Co. With awnings in their signature robin’s egg, or “Tiffany blue,” it catches your eye instantly. The new store at 97 Greene St. just opened in September, coinciding with Fashion’s Night Out. The store combines two spaces (97 Greene and 106 Wooster) for a grand total of 7,000 square feet. The brand employed local artists to add elegant and dramatic elements to the design, such as mother-of-pearl magnolias, backlit dragonfly-patterened walls and unique lighting.

Image property of Chute Gerdeman

Read more…

Print this Post Print this Post  
Share