From Lanvin’s illustrative graphic cover to the classic Lady Dior quilted handbag, we’ve seen our fair share of retailers building excitement around soon-to-be open stores with creative, eye-catching shrouds. While there’s something to be said for this buzz-building introduction, some retailers are taking a different approach to generate new store excitement.
The Camper store on New York’s Fifth Avenue is an example of a retailer who believes that a work-in-progress is worth talking about. The footwear brand, based out of Spain, is known for their unique store designs and this location is no different – albeit for a different reason as I soon found out.
From nature-inspired environments like the Regent Street store in London and their bold, contemporary store in Via Montenapoleone, Milan, to a graphic illustration style in Lyon, France, each store has an individual style, and often a different designer.