Image via WWD

We Love Kate Spade
We’ve loved the Kate Spade brand for a long time. But, what we’re loving even more is the announcement of a new line, Kate Spade Saturday, targeting a younger demographic and at a lower price point. We’re excited about the news and looking forward to seeing what this means for the in-store environment. Kate Spade New York stores are known for the brand’s signature storytelling style and colorful brand personality, and we’re hoping “Saturday” will bring the same upbeat energy. Stay tuned; you know we’ll be watching.

Articles marked with the Tag: "Apparel"

Nike Las Vegas: Product Madness

Photo by Chute Gerdeman

Nike has always been known for building incredible stores with some of the most creative use of visual merchandising and storytelling, and their store in the Caesars Palace Forum Shops is no exception. Creative use of propping mixed with typography and lighting to tell a story, beautiful displays of colorful product, unexpected moments of discovery – this has become the norm for Nike stores, and shoppers expect to see it whenever they walk through those doors. What struck me about this particular location however was their incredible March Madness display right at the entry of the store. It could not be missed.

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Here Comes Saturday

Map Data © 2014 Google, Sanborn. Inset image property of Chute Gerdeman.

On a recent walk through Soho I found myself being pulled towards the bright yellow storefront of Kate Spade Saturday. As a longtime fan of Kate Spade, I was curious what the new brand had to offer so I had to go in and explore. What I found was that Saturday shared a number of qualities with its older sister Kate Spade, but they remain unique and distinct.

Saturday launched roughly a year ago as a more casual line to the polished and sophisticated look of Kate Spade. The line targets a younger customer who values style and is unique, individual, and expressive. She might love the Kate Spade brand, but isn’t quite ready for the price point or lifestyle.

Image property of Chute Gerdeman

The difference in the two brands is very easy to see in the product—it is still very playful, bold, and colorful but realized in a very different way. The same is very true of its retail stores. Read more…

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imogene + willie

Map Data © 2013 Cybercity, Google. Inset image property of Chute Gerdeman.

Traveling to Nashville for the first time, I was expecting cowboy boots and honky tonks, but I was surprised by the city’s well-designed local retailers and restaurants, including imogene + willie. Stereotypes…they will get you nowhere!

imogene + willie is in the 12South neighborhood and, if it weren’t for the large orange plus icon, you might easily walk right by the nondescript building. The structure itself is an old gas station that owners Carrie and Matt converted into their now famous denim shop. Read more…

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Love, Adorned

I’m a sucker for most lush boutiques that feature local indie designers. Hand-crafted displays, one-of-a-kind merchandise, imperfectly stamped price tags—I swoon. The shop I fell head-over-heels for this summer was a quirky space on Elizabeth Street in Nolita called Love, Adorned.

At the pinnacle of the high-end DIY merch phenomenon, this little number offers an incredible lifestyle assortment for the home as well as a quirky and ever-changing mixed bag of accessories. President, developer and designer Lori Leven has curated the shop with a decided shift from “throw away culture”­ by offering items that exemplify design and simplicity. Read more…

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Do You Know Jack?

© 2010 Google, Map Data © 2010 Google, Sanborn. Inset image property of Chute Gerdeman.

Jack Spade, that is. Jack, the male counterpart to everyone’s retail girl crush, Kate Spade, has a new outpost in Portland, Oregon’s Pearl District. While the brand has been around for about 17 years, Jack Spade retail stores are still few and far between placed in carefully chosen locales. There are currently 13 total stores, 10 of which are on US soil. On a recent trip out west, we happened upon Portland’s store, which opened last August. According to oregonlive.com, the Portland location is the brand’s largest, weighing in at 2,305 sq ft. It’s been a little while since we’ve seen the Jack Spade store in NYC, so we were doubly excited to see him here.

Images property of Chute Gerdeman

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Fusing Sport & Space

Adding a social element to the retail environment creates an opportunity to develop a deeper, more personal relationship with consumers. One category that we’re seeing make great strides in this approach is the sports apparel and footwear category. We’ve watched brands evolve from just selling products to supporting a lifestyle. Lululemon, a pioneer in the yoga lifestyle category, has paved the way for many to follow.

Image via Reebok

Reebok recently made the move to capitalize on one of the hottest fittest trends of the moment, CrossFit. For those not familiar with CrossFit, it’s a high-intensity workout that incorporates such activities as weightlifting, powerlifting, kettlebells, medicine balls and box jumps. You can check out this Reebok CrossFit video to see more of what it’s all about.

Image via psfk.com

As the title sponsor for the annual CrossFit Games, it makes sense why Reebok would want to bring that energy into a retail space. The Reebok CrossFit store on Fifth Avenue combines the retail and gym experience. The main level, referred to as the “Fit Hub,” offers product for every skill level and expert staff to help you find the product right for you.

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