I love to “test drive” brand new retail stores. To experience them and to figure out what draws me in, inspires me, and has me reaching for my charge card. Or not.
I was fortunate to spend many of my 22 years at Target tracking new stores around the globe, visiting many, and then evaluating and reporting on them. So my recent visit to Verizon’s new Mall of America store was right up my alley.
The biggest, and somewhat unexpected part, though, was the FUN!
First stop: front window, where I eagerly tapped the magic spot to get the athlete running. Next, I was drawn into the store to the treadmill. I tried all three virtual journeys, and was transported mentally to the ocean, mountains, the gorgeous red rocks. A very knowledgeable and helpful staff member helped me, and then offered to give me a personal tour of the rest of the store. Read more…