Image via WWD

We Love Kate Spade
We’ve loved the Kate Spade brand for a long time. But, what we’re loving even more is the announcement of a new line, Kate Spade Saturday, targeting a younger demographic and at a lower price point. We’re excited about the news and looking forward to seeing what this means for the in-store environment. Kate Spade New York stores are known for the brand’s signature storytelling style and colorful brand personality, and we’re hoping “Saturday” will bring the same upbeat energy. Stay tuned; you know we’ll be watching.

Articles marked with the Tag: "Windows"

Art Meets Electronics

Image property of Chute Gerdeman

These days, consumer electronics can be considered one of the hottest accessories and owning the newest, high-tech device can definitely be a way to express personal style. You may have even heard the question, “Are you a Mac or a PC?” Despite knowing a gadget’s fashion quotient, I was still surprised when I came across Best Buy’s window displays in downtown Chicago. Typical product and promotional signage was replaced with vignette displays that looked more like fashion stories complete with mannequins and propping.

Image property of Chute Gerdeman

Through a partnership with The Art Institute of Chicago, Best Buy brought their windows to life by tying in the Institute’s current exhibition Roy Lichtenstein: A Retrospective. Lichtenstein’s vibrant pop art set the tone and theme for the bold displays featuring some of Best Buy’s hottest electronics like an HP printer, Kuerig coffee maker, GeoPro and Canon cameras, as well as a complete Samsung entertainment system.

Image property of Chute Gerdeman

With a relatively simple storyline these windows create a powerful “pop” and an unexpected draw for passersby. You can’t help but want to check out what it’s all about.

If you’re in the Chicago area, check out the windows for yourself at 875 North Michigan Avenue. And for more information about the Roy Lichtenstein Retrospective, go to the Chicago Art Institute website.

Print this Post Print this Post  
Share

It’s time for a Jubilee!

Image property of Chute Gerdeman

While all around the world, teams are in their final days of training for Summer Olympics (officially the Games of the XXX Olympiad!), Londoners are already celebrating!

All around this crisp and correct city are playful, witty, irreverant and loving tributes to H.R.M., Queen Elizabeth II, who celebrates her 60th year on the throne.

We were lucky enough to be in attendance (not at Buckingham, unfortunately) observing some of the colourful retail displays that captured the singularly English love of their royal family.

Read more…

Print this Post Print this Post  
Share

Show & Tell: Benetton Windows, Melissa Store Opens in SoHo & Guess Colors Us Inspired

Images via prnewswire.com, wwd.com and pinterest.com

Editor’s Note: Once in awhile we come across something noteworthy and we want to share it with our readers. However, due to a variety of reasons (it’s too new to obtain research, it’s in a far-away land that we can’t quite reach, etc.) we don’t quite know what to do about it other than tell you “Hey. This is amazing and you should know about it.” Show & Tell is a collection of those recent things.

1. We’re always looking for great examples of digital signage in retail. One example recently brought to our attention was the Benetton Live Windows in Milan created by Fabrica. A sophisticated software system connects ten Benetton flagship stores from around the world in real time—from New Delhi to Moscow, and London to Shanghai. Replacing traditional mannequins, the high-definition, video-walls incorporate the company’s ad campaigns and product offering, as well include interactive elements with the goal of creating visibility and connecting with people outside the stores. Alfio Pozzoni, Project Leader and Creative Director at Fabrica for Benetton Live Windows Project said, “Fun is the key to get a major memory retention. Positive experiences live longer: this is what we want, to offer people new kinds of positive experiences, letting them playing with their own image, in a public context.” We’re not the only ones taking notice, the project took First Place in last week’s Digital Signage Expo in Las Vegas.

2. Brazilian footwear brand, Melissa, known for its colorful jelly shoes, opened its first location outside of Brazil in New York’s SoHo last month. Melissa’s brand director, Paulo Pedó Filho explained that “the point is not to sell a lot of Melissas. It’s a galeria.” The space at 102 Greene St. is very much an interactive experience for guests. Psychedelic video art runs at the back of the store; click here to watch a video.

We reported on the São Paulo location back in October, referring to Melissa as a shoe store mixed with an art gallery. Check out our Changing Façades post.

3. Lots of businesses are using Pinterest nowadays (we reported on the hot online pinboard last year before it went mainstream). We wanted to recognize Guess for using Pinterest to promote their 2012 colored denim. The brand’s Color Me Inspired Contest asks fellow pinners to show how color inspires them in exchange for a chance to win a pair of colored denim! If you’re interested in hopping on the Pinterest wagon, click here to read Inc.‘s 9 Tips to Boost Your Business using Pinterest.

Print this Post Print this Post  
Share

Monday Morning Inspiration: Custom Chalk Letterer

During our Monday morning studio meeting, our Senior Designer of Brand Communications inspired the team with a presentation on the talent and experience of graphic designer and custom chalk letterer, Dana Tanamachi.

Image property of Chute Gerdeman

Image via westelm.com

Recently, I was shopping at West Elm and came across these great typographical paper weights. I, of course, couldn’t resist and purchased the ‘M’ version. At checkout, the cashier informed me that the same designer who created the style behind the series of paperweights also designed a series of wall graphics, that can be seen immediately upon entering the store.
Okay–now my interest was peaked. I had to find out more about this designer. Read more…

Print this Post Print this Post  
Share

Show & Tell: The Limited to launch Eloquii, Bloggers take over Paul Stuart windows, Ladurée lands stateside & Belgian Eye Candy

Images via eloquii.com, psfk.com, newyork.seriouseats.com and weheart.co.uk

Editor’s Note: Once in awhile we come across something noteworthy and we want to share it with our readers. However, due to a variety of reasons (it’s too new to obtain research, it’s in a far-away land that we can’t quite reach, etc.) we don’t quite know what to do about it other than tell you “Hey. This is amazing and you should know about it.” Show & Tell is a collection of those recent things.

1. The Limited is launching new plus-size brand, Eloquii, on Wednesday, October 26. The online-only (for now) collection will offer plus-size women the same classic, chic, professional attire that has made The Limited famous. Interestingly, they partnered with plus-size fashion bloggers Gabi Gregg of GabiFresh.com and Nicolette Mason of NicoletteMason.com for research. We’re excited to see what this brand has to offer and we’re happy that plus-size women are getting more choices in finding the fashion they deserve. Learn more from Racked and brandchannel.

2. Fashion retailer, Paul Stuart invited bloggers and stylists to create the brand’s four Madison Ave. window displays. The one guideline was to incorporate tweed. Esquire‘s “Need for Tweed” window, created by fashion editor of Esquire, Nick Sullivan, features a plaid cityscape. See for yourself.

3. Parisian brand Ladurée comes stateside with its first retail store on Madison Ave. Now we don’t have to fly to Paris for a fix, a short trip to NYC might be in our future to visit the macaron maison. Read more here and here.

4. Simple and smart, Eye Candy in Belgium uses product packaging as part of the store design. Color-blocking the boxes and utilizing them to display the glasses is genius. Check out more here.

Print this Post Print this Post  
Share

In-store windows provide an online experience

Image property of Chute Gerdeman

On a recent retail tour in San Francisco I spotted BCBGMAXAZRIA utilizing their windows in a clever and creative way. All three windows were turned into oversized iPads, complete with functional app icons allowing you to connect with their brand through their website, Facebook and Twitter. Talk about integrating your customers’ online and in-store experience! Read more…

Print this Post Print this Post  
Share

2