These days, consumer electronics can be considered one of the hottest accessories and owning the newest, high-tech device can definitely be a way to express personal style. You may have even heard the question, “Are you a Mac or a PC?” Despite knowing a gadget’s fashion quotient, I was still surprised when I came across Best Buy’s window displays in downtown Chicago. Typical product and promotional signage was replaced with vignette displays that looked more like fashion stories complete with mannequins and propping.
Through a partnership with The Art Institute of Chicago, Best Buy brought their windows to life by tying in the Institute’s current exhibition Roy Lichtenstein: A Retrospective. Lichtenstein’s vibrant pop art set the tone and theme for the bold displays featuring some of Best Buy’s hottest electronics like an HP printer, Kuerig coffee maker, GeoPro and Canon cameras, as well as a complete Samsung entertainment system.
With a relatively simple storyline these windows create a powerful “pop” and an unexpected draw for passersby. You can’t help but want to check out what it’s all about.
If you’re in the Chicago area, check out the windows for yourself at 875 North Michigan Avenue. And for more information about the Roy Lichtenstein Retrospective, go to the Chicago Art Institute website.